FERDINANDO BOCCONI. The birth of a "commercial university" #innovators

A presentation by Luca Cottini (PhD)
* The drama of losing a son to war. Italian colonialism and the defeat of Adwa
* The extraordinary ascent of a self-made man. From street vending to large-scale retail
* The growing economic and political influence of Magazzini Bocconi
* The death of Ferdinando’s firstborn Luigi and the idea of a university in his honor
* A commercial university. Economy and languages as the focus of a new model of knowledge
* Bocconi university as the laboratory of the Italian economic elite in the 20th century

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