Mike Filsaime: What To Do When Your Traffic Doesn't Convert

Is your website traffic not turning into leads and sales? In this valuable clip, online marketing expert Mike Filsaime shares his top advice on how to convert website traffic to sales when your initial campaigns fall flat.

First, Mike emphasizes the importance of playing the long game. Don't just fixate on immediate front-end sales. Look at customer value over 30, 60, 90+ days and beyond. Breaking even on ad spend upfront can still be insanely profitable if you have strong backend monetization in place. That's the key to converting website traffic into leads and buyers.

Struggling to increase website traffic profitably? Mike and his co-host Bill McIntosh break down the critical elements every offer needs to justify your ad spend, like an ascension model with upsells, downsells, and high-ticket backend offers. A low-priced front-end product alone usually won't cut it.

Mike also reminds us that a funnel doesn't end after the initial purchase. The best way to convert website traffic is to build backend sequences that continue delivering value and relevant offers over the following weeks and months. That's how to get traffic to your website that maximizes lifetime customer value.

The biggest takeaway? Expect your first campaigns to fail - and budget for it accordingly. Use that initial "data gathering" phase to optimize what's working and cut what's not. Keep iterating until you hit on that winning formula to convert website traffic into sales.

Stop wondering how to increase traffic to your website and start learning how to get website traffic that actually converts!